Last updated: 21 October 2026
Bhussi Entertainment LLP (“we”, “us” or “our”) operates seedhemaut.com and maal.seedhemaut.com, the official Seedhe Maut website and MAAL merchandise store.
This policy explains how we collect, use and share personal information when you visit these websites, create an account, purchase merchandise, subscribe to updates or contact us.
For privacy questions or requests, email orders@seedhemaut.com.
Information we collect
Depending on how you interact with us, we may collect:
- Contact and account information: your name, email address, telephone number, account details and saved addresses.
- Order information: products purchased, billing and delivery addresses, payment status, transaction references, delivery details, returns and refunds.
- Communications: enquiries, customer-service messages and information or photographs you provide when reporting an issue.
- Marketing preferences: subscription choices, consent records and interactions with our marketing communications.
- Website information: IP address, browser and device details, pages visited, referring websites and information collected through cookies, pixels and similar technologies.
Payments are processed by payment providers. We receive information needed to confirm and manage transactions; this does not ordinarily include your full payment-card details.
How we use information
We use personal information to:
- Process payments, fulfil orders and arrange delivery.
- Manage accounts, returns, refunds and customer enquiries.
- Send order confirmations and other necessary service communications.
- Send promotional email or WhatsApp communications where you have subscribed or otherwise given the required permission.
- Understand website use, improve our services and measure marketing activity.
- Personalise experiences and support advertising, subject to applicable requirements and available privacy choices.
- Prevent fraud, protect our websites and meet legal, accounting and regulatory obligations.
Where applicable law requires a legal basis, we rely on the basis appropriate to the activity, including performing a contract, complying with legal obligations, consent or legitimate interests where permitted.
Who receives information
We share relevant information with providers that help operate our websites and business. These include:
- Shopify, which hosts and supports the MAAL store.
- Website hosting and technical providers, including Hostinger and services supporting our WordPress website.
- Payment providers, including Cashfree and, where relevant to earlier transactions, Razorpay.
- Delivery and fulfilment providers, including Shipway, Delhivery and providers used for earlier orders, such as Shiprocket.
- Returns and customer-communication services, including Return Prime, Interakt and Brevo/PushOwl.
- Analytics and advertising services, including Google and Meta.
The providers involved depend on the website, service and transaction. Some support historical WordPress/WooCommerce orders and accounts.
We may also disclose information to professional advisers, authorities or other parties where necessary to meet legal obligations, protect rights, investigate fraud or complete a business transfer subject to appropriate safeguards.
Shopify and the MAAL store
Our MAAL store uses Shopify Network Intelligence. Through this service, Shopify may combine personal information about interactions with our store with information from interactions with other merchants and Shopify to improve services, personalise experiences and support advertising.
Shopify processes certain information for its own purposes and handles associated privacy requests as described in its Consumer Privacy Policy. You can also use the Shopify Privacy Portal to access relevant privacy controls.
Our Shopify administration currently identifies the United States as the hosting location for customer data.
Cookies, analytics and advertising
Our websites use cookies, pixels and similar technologies for essential functions, analytics, personalisation and advertising. These technologies may be provided by us or by services such as Shopify, Google, Meta and Brevo.
Privacy controls vary by website and location. On MAAL, a cookie banner and a Your Privacy Choices page are available in configured regions. These controls may not appear for every visitor. Tracking technologies may operate where a consent mechanism does not restrict them.
Where controls are available, you can use them to manage the relevant preferences. You can also manage cookies through your browser settings. Blocking cookies may affect features such as accounts and shopping carts, and browser cookie controls do not necessarily stop every form of tracking.
For questions about tracking or to exercise applicable privacy rights, email orders@seedhemaut.com.
Cookie choices are separate from email and WhatsApp marketing preferences.
Marketing communications
You can unsubscribe from promotional emails using the unsubscribe link in the message. For WhatsApp marketing, follow the opt-out instructions provided or contact orders@seedhemaut.com.
Unsubscribing from marketing does not stop necessary communications about an order, payment, delivery, return or account.
How long we retain information
We retain personal information for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, maintaining accounts, resolving enquiries and disputes, protecting our services and meeting legal record-keeping requirements.
Retention depends on the type of information and the reason it is held. Some transaction records must be retained after an account is closed or a deletion request is received. Information held in backups may remain until those backups expire under the relevant backup arrangements.
International processing
Our providers may store or process information outside India, including in the United States and other countries where they operate. Applicable protections and transfer arrangements depend on the provider, the processing activity and the laws that apply.
Security
We use reasonable technical and organisational measures to protect personal information and restrict access to those who need it for authorised purposes. No website, transmission method or storage system can guarantee complete security.
Your privacy rights
Depending on applicable law, you may have rights to request access to, correction of or deletion of your personal information; withdraw consent; object to or restrict certain processing; or obtain a copy of information in a portable format.
To make a request or raise a concern, email orders@seedhemaut.com. We may need to verify your identity before responding.
Some information may need to be retained to meet legal obligations, complete outstanding transactions, prevent fraud or establish, exercise or defend legal claims. Withdrawing consent does not affect processing already lawfully carried out.
Where applicable, you may also complain to the relevant data-protection authority.
Children
Our websites and merchandise store are intended for a general audience. If you are under the age at which applicable law permits you to provide consent independently, a parent or guardian should assist where consent is required.
If you believe a child has provided personal information without any required parental permission, contact orders@seedhemaut.com so we can review it.
External websites
Our websites link to services such as music platforms and social networks. Their collection and use of information are governed by their own privacy policies.
Changes to this policy
We may update this policy to reflect changes in our services, providers or legal requirements. The latest version will be published on our websites with an updated publication date.
Contact
Bhussi Entertainment LLP
Privacy enquiries and requests: orders@seedhemaut.com